This message is true enough
I got this Facebook Event invite entitled “You’re the Man-Personal Branding Guidelines” and I was enticed that this would be valuable to me. This is another webinar where I can learn again new useful information.
This event was again from Filipino entrepreneurs made for Filipinos. Apology for being quite bias, I’m still a human who got more comfortable to people I know I can relate to. The webinars was held last Tuesday (February 19) and got hooked from their bubbly personalities while sharing their knowledge to participants.
The webinar was generally about branding yourself as a professional individual (doctors, lawyers, engineers, etc.) or a consultant for you to get jobs and/or clients using Facebook and LinkedIn. I admit I’m not use to promote in LinkedIn, my perception of LinkedIn is a boring place for professional. And until now that was still my perception, maybe it is. The bad thing is because of that perception that I became so naive that LinkedIn could be a great place to promote your business and yourself.
IMPORTANT NOTE: You can watch this webinars and slideshow presentations until March 3. So please hurry up and go to this link.
In case that I’m too late to inform you about this very helpful loads of marketing information. Let me just give you my notes.
Again, apology for having an unorganized notes, you’ll understand me when you remember how you take notes from your college professors’ lessons.
Here’s my notes:
notes from ecommerce 102 webinar
1. Kaibahan ng selling product online? Sa pagdeliver. A physical product need logistics unlike digital products. For consulting services, it depends.
A consultant, is the one who address the problem. Provides advice and solution.
A consultant had unique clients. A consultant is flexible and can hire fixed service.
A fixed service is like writing an article, bookeeping.
2.Bilang isang indibidwal,kikita ka nga ba ng pera sa paggamit ng Facebook o LinkedIn?
A social media network is only a tool. You can advertize on social media. It’s different to ebay or amazon.
Bawat social media platform may kanya kanyang market.
Facebook to market to masses.
LinkedIn to market to corporate.
You can use social media network to position yourself to get client.
You can use plugin in Facebook but not in LinkedIn.
3. Pwede bang irehistro ang sarili mong pangalan as a business sa DTI? Pwede i-trademark your name. Patent is for process or invention but not name.
Copyright is if you had publication that yours, you had to register it with the national library.The same with graphics.
If you publish work on the internet, if may ibang nagcopyright. Pede mong idispute kung may napublish ka earlier.
You can also even publish in a private blog.
If you’re not making money, don’t pursue about copyright issue. But sue if you do.
4. Mayroon bang palatuntunan/guideline ang DTI, Ad Council, or ang Comelec sa personal branding?
Alang specific law ang DTI regarding personal branding sa internet. If your’re politician, you can’t just claim, be careful. Comelec bahala dyan.
Ok lang except false claims. You can be proud as long as you can substantiate it.
5.Para sa mga specialista, mga tinatawag na experts, sa mga may professions na may lisensya sa bar or sa board. Tutuo ba na hindi mo pwedeng e-advertise ang iyong sarili or ang inyo profession?
That’s true. Inde pede according sa ad board, bar and professional licenses. But you can advertise your company.
It’s not the name or the brand but the results.
8. Papaano naman ang mga yaban na pag-aadvertise online, mga exaggeherado claims mo sa sarili mo, mayroon bang magagawa ang isang tao upang ito ay ampigilan?
Inde mo sila kelangan pigilan, hayaan mo sila mapahiya.
Pagnagyabang at inde nadeliver, scam yun.
9. Papaano mo ba ebrabrand ang iyong sarili?
Harnessing the POWER of LinkedIn by Boom San Agustin:
Use LinkedIn if you provide professional services.
Pede rin real estate.
What is LinkedIn? LinkedIn is not Facebook, Twitter, YouTube.
In LinkedIn, you’re there to make money so be professional.
In LinkedIn is just for professionals.
LinkedIn has now over 200 million professionals.
Why Boom San Agustin? Among the top 1% of most viewed LinkedIn profiles worldwide in 2012.
May 24 clients,59% generated by LinkedIn in 2012
He utilize LinkedIn to get clients.
So, why choose LinkedIn?
Here are some statistics that can benefit you:(PMAP Survey 2013)
-51% of companies in the Philippines now use social media in their HR recruitment.
-76% of companies worldwide rely on LinkedIn for their recruitment efforts.
In LinkedIn, your profile is public.
LinkedIn will make you searchable in the Philippines.
-Big companies contribute 12M users. The largest job segment is sales.(vicencio)
Tips to maximize LinkedIn?
-Enhance Your Profile: Dress professionally in your picture
-Use the description that matches your profession(Architech, Gym Instructor, Real Estate Broker). Be searchable online.
-Use seachable keywords in “Current”
-Try to get get referral. Don’t mass email.
-Satisfied clients give recommendations.
-If your recommendations has long timeframe, it’s more realistic.
-Recommendation is like a feedback.
-In summary page, use keywords.
-You can add mobile and email at the top part of summary page
-Profile Strength(is a guide if your doing good, seen only from you)
Finding a Job…
-Go to a Jobsite first and look for the job you want
-Back to LinkedIn, search mo yun nahanap mo sa Jobsite
-Pede mo personalin kung kilala mo.
-Pede ka rin magconnect.
-You can be get introduce from friend of a friend.
-Inde dahil naintroduce ka
-Planuhin mo updates mo.
-I-update mo yung mga nagawa mo professionally
How do I find clients on LinkedIn?
-Use group to find clients
Example, real estate broker ka. Sino target market mo? Let say expat. You joined groups kung san nandun market mo. You joined groups of realtors.
The idea is if client who is not an expat, they will go to realtors group to find real estate properties.
-You can join upto 50 groups
-You must become active in groups.Pede ka magsulat ng article or comment. It’s better people to like your comment to be top influencer of the week. The more people who like your post and comment, the most influential you are.
-You can also see your “Views”. Lahat ng views mo, ginto yan. Meron Who’s Viewed Your Profile.
-You can use test account for research purposes
I’m afraid that would be all for now. If you use Evernote, then you can get this as my shared note in this link.